Wow, this film is going to bomb badly. The Marvels just had its presales figures and box office expectations come out…and they were so bad that this film might actually go down as the WORST-PERFORMING MCU film of all-time.
Could the press about this movie have been any worse?
With numerous delays, multiple behind-the-scenes issues, and a handful of poor trailers, The Marvels finally had its first presales figures and box office expectations release…and they were downright AWFUL. And, as many expected, this film is probably going to go down as one of the very worst MCU box office flops of all-time.
So, I’m sure a lot of people probably predicted this film to flop given how The Marvels not only is a sequel tale for one of the most despised and polarizing figures in the MCU in Captain Marvel, but it also is team-up film with two little-know superheroes (Ms. Marvel and Monica Rambeau) as the co-leads. Oh, and it was buried by Marvel’s marketing department.
Sure, Marvel was obligated to release a few trailers and promotional adds on T.V. as we near the film’s November 10th release date, but this film has been kept under wraps, constantly delayed and pushed back, and had practically no media attention given to it prior to the last month or so. It was almost as if this film didn’t exist…which is probably what Marvel wishes as the box office expectations on this film are downright diabolical.
According to research firms Quorum and NRG, The Marvels is projected to make anywhere from $72M-$90M during its opening domestic weekend showing, which is a massive 50% DROP OFF from Captain Marvel and making it one of the few MCU films to not have a $100M+ domestic opening weekend. In fact, The Marvels is forecasted to have the lowest domestic opening weekend since…Ant-Man 1 came out to a $57.2M all the way back in 2015.
Do you know how bad your movie’s projections have to a domestic weekend opening of similar to that of Ant-Man? And Marvel really wants Captain Marvel to be the center focus of the MCU?
Now, I know that these movie projections could be off, and the film could see an unexpected turnout that dwarfs anything Marvel has produced this year, but I hope the projected failure of this film wakes Marvel up to the utter mess they’ve found themselves in.
They’ve stupidly pushed CGI spectacles and money-grabbing sequels over good character arcs, character-driven stories, and intriguing plots to such a disastrous effect that their staple films, which would have been Iron Man, Captain America, and Thor back in the day, can only barely beat out D-list superhero films.
I have nothing against Captain Marvel, Ms. Marvel, and Monica Rambeau as characters or their actors, but they just aren’t compelling or interesting enough to drive a blockbuster movie without the support of a healthy Marvel brand, let alone driving the entire Marvel franchise.
The MCU movie needs strong, charismatic, compelling, and RELATABLE characters that are not pouty, stone-face, emotionless super soldiers that have no real personality or reason to exist in the MCU beyond being written by a writer and used to solve nonsensical plotlines.
And, unfortunately, that is what The Marvels appears to be…and that’s why it looks like it is going to fail.
Images Source: Featured Image: (Disney/Marvel) (Marvel Studios’ The Marvels | Official Trailer – YouTube)
